RUN OF was born from obsessive passion for the sneakers of Matteo Ciuti, born in 1973, in Tuscany, founder and designer of the brand. The concept of the shoe is simple: create a product difficult to catalog and with a very strong personality. Those sneakers, like the world around us, is a melting pot of styles, inspirations, materials and philosophies. Their motto perfectly embodies the mood of the project: RUNARCHY ATTITUDE. The style of the shoe comes from many contaminations: from vintage, just look at the 70’s running sole, to fashion, the use of precious materials, and technical, the back rubber heel reinforcement. This mix makes them unique and indefinable. Freedom, research, sustainability, creativity, mix of colors and materials are the features that define RUN OF.