About us

With over 20 years experience in fashion wholesale, retail and marketing, the dynamic team at G2M Fashion, knows how to bring goods to market, in a cost effective margin building way that highlights the importance of profit and reinvestment.

G2M is the market leader in the Australian and New Zealand fashion wholesale & retail space,  seeking out unique brands from all over the world & showcasing these concepts  with brands that allows for sales growth and profitability. We anchor each collection with a core essentials brand and sh0w you how our diverse mix of brands works together to provide you with a one stop shop….

G2M is passionate about community, and educating its partners in the art of selling. Retail is a very competitive space and we believe that it is the concepts you draw on through inspiration from the  brands that’s allows for a successful season.

G2M educates, inspires & draws out seasonal directions and trends to help you decide the direction in which you want your business to be perceived and to operate as set out by the creative forces behind our brands.

G2M aims to be known for its impeccable quality of service, no nonsense economic strategies and specialises in rapport and interpersonal relationships with clients and the brands we represent. We Listen, We Workshop, We Communicate

Our brands, like our clients and team are representative of a modern, sustainable lifestyle. Ever changing, always learning, and moving forward.

The strength of the showroom is grounded in the longstanding relationships the team at G2M has with both clients and designers. Over time, this investment in brand development ensures a cultivated growth and market presence for the designers and labels represented. working to create excellence in all areas of fashion sales, merchandising, marketing, branding, education, communications, customer service and inspiration. We are here because we want to be here – we love what we do and this shines through in our delivery.

Our passion and opinion speak volumes to our commitment in delivering service, ideas and communicating trends, direction, inspiration, and humour. Our team aims to consistently bring superiority in service through attention to detail, brand education, passion and honesty. Our language is direct and discerning, nurturing ideas and emerging concepts. We live and breathe the art of design and our dedication to brands and clients alike is one stemmed in our passion and love for the art of fashion.

We are Melbourne based, however global in our approach and service. With satellite showrooms in Sydney, Perth, Brisbane and Auckland our showroom offers over 5,000 square feet of interchangeable space to communicate your vision, season to season.

Let us inspire you, allow us to guide you to deliver a service that is unparalleled and assist in bringing your Goods 2 Market.

HAVE YOU BOOKED YOUR FW25/26 APPOINTMENT YET?